Extends Backing Of McDowell & Front Row

180 has renewed its sponsorship of Front Row Motorsports and driver Michael McDowell.

MOORESVILLE, N.C. – announced Friday morning that the company has extended its partnership with Michael McDowell and Front Row Motorsports. will become an integral part of the team and McDowell’s NASCAR Cup Series season, including full season associate branding and primary sponsorship at four races. will be the primary partner on the No. 34 Ford Mustang at Watkins Glen (N.Y.) Int’l on Aug. 8, followed by the Indianapolis Motor Speedway road course on Aug. 25, the return of McDowell to Daytona (Fla.) Int’l Speedway on Aug. 28, and the playoff race at Las Vegas (Nev.) Motor Speedway on Sept. 26. offers an easy-to-navigate, mobile-friendly shopping platform, connecting drivers with the parts they need to get from point A to point B with confidence.

The company has delivered more than 50 million parts across America and counts the recent Daytona 500 champion as a loyal customer.

Last year, and McDowell partnered to make updates to his Ford F-150 with various parts through a video install series, including a tonneau cover, exhaust system, and brakes.

“The story of Michael McDowell winning the Daytona 500 mirrors’s story,” said Houman Akhavan, Chief Marketing Officer for “Both of us were building a really strong foundation under the radar. Both of us were building great teams. He was building a great car, and we were building a great company. Then, one day, everyone who had overlooked both of us realized that we were a force to be reckoned with.”

Last season, partnered with FRM and McDowell on various promotions, sweepstakes, contests, and other activities to get more involved in the sport and spark engagement with NASCAR fans.

One event in particular — when McDowell and Bubba Wallace made contact on the track during the All-Star race — led to a cascade of charitable contributions after bid on the bumper involved.

The initiative included donations of $20,034 to Motor Racing Outreach in McDowell’s name, another $20,043 to Victory Junction in Wallace’s name, and finally the bumper itself to a NASCAR fan.

Both and FRM look forward to finding more ways to connect with fans during the season.

“It’s great to have back with us in such a big way,” said McDowell. “We always knew they were with us, part of the family and supporting us. Now we can do something even bigger and better as we start our season. We have all year to spread the word about to NASCAR fans. I’ve used their site and it’s easy. They have every part you need.

“It’s just awesome to see this come together and I can’t wait to see what they have planned for us.”