DAYTONA BEACH, Fla. — Busch Beer, the “Official Beer of NASCAR,” will be awarded the 2019 Marketing Achievement Award today at the NASCAR Industry Awards Reception during NASCAR Champion’s Week in Nashville.
Since returning as an Official Partner in 2018, the global brand has leveraged its Busch Pole Award platform, No. 4 Stewart-Haas Racing partnership and track relationships to create distinctive content throughout the season to drive fan and media engagement around the Busch Beer brand.
“We take great pride in creating new and surprising ways to engage NASCAR fans throughout the year, so being honored with this award is a special achievement for our team,” said Nick Kelly, vice president partnerships, beer category and community, Anheuser-Busch. “Our partnership with NASCAR and the industry at-large has allowed us to do what we do best, deliver creative marketing that resonates with fans and drives consumption of crisp, refreshing Busch Beer.”
To celebrate 40 years of Busch Beer at the DAYTONA 500, Busch Beer developed the #Car2Can promotion for a chance to win one of 40 limited-edition Busch Beer cans created from Kevin Harvick’s No. 4 Stewart-Haas Racing Ford.
Fans watching the iconic Daytona 500 on FOX were given the chance to “watch and win” via an on-screen social media trivia contest using the #Car2Can promotion hashtags. The social campaign generated more than 44 thousand mentions and 67 million impressions.
“Busch Beer continues to successfully drive consumer engagement by creatively integrating its assets from across all levels of its NASCAR sponsorship,” said Jill Gregory, executive vice president and chief marketing and content officer, NASCAR. “Hats off to our partners for galvanizing our brand-loyal fans across the season, and cheers to all they have in store for 2020.”