Bowman Gets Support From Chevy Accessories Brands

Bowman Gets Support
February 22, 2019: Alex Bowman during qualifying at Atlanta Motor Speedway in Hampton, GA. (HHP/Harold Hinson)

CONCORD, N.C. – Key Chevrolet Accessories partners Adam’s Polishes, NOCO and Truck Hero have joined Hendrick Motorsports as primary sponsors of Alex Bowman and the No. 88 Chevrolet Camaro ZL1 1LE for 26 races.

“NASCAR fans take pride in their vehicle ownership,” said Jim Campbell, Chevrolet’s U.S. vice president of performance and motorsports. “With Chevrolet Accessories, customers can personalize and enhance the appearance, performance and capability of their Chevy. We’re pleased some of our key partners like Adam’s Polishes, NOCO and Truck Hero are teaming with Hendrick Motorsports to promote these great accessories.”

The new website, which launches in February, will promote Adam’s Polishes, NOCO and Truck Hero products throughout 2020. Bowman’s No. 88 Chevrolet Camaro ZL1 1LE will advertise the site and feature a rotation of the three sponsor brands on the hood. will also give NASCAR fans an opportunity to win prizes and racing experiences.

“Alex is a genuine auto enthusiast and loves to personalize his cars,” said Rick Hendrick, owner of Hendrick Motorsports. “He’ll be the perfect spokesperson for this program and all the partners involved. This is a tremendous opportunity to promote Chevrolet Accessories, and we’re pleased to welcome Adam’s Polishes, NOCO and Truck Hero to the racetrack in 2020.”

Hendrick Motorsports also announced a deal with Valvoline on Wednesday covering both the Busch Clash and the Daytona 500, bringing the brand to four primaries on the No. 88.

In 2020, Bowman and the No. 88 team have additional primary sponsorship from Axalta Coating Systems (three races), LLumar (three races) and Cincinnati (two races).

Bowman, 26, is coming off a career-best season that saw him record his first NASCAR Cup Series win at Chicagoland Speedway and secure his second consecutive playoff berth.

This year will mark the Tucson, Ariz., native’s third full-time season with Hendrick Motorsports and crew chief Greg Ives.

“Cars are a huge part of my life,” Bowman said. “If I’m not racing, I’m working on my own cars and trying different ways to personalize and upgrade them. I can’t imagine a better fit than bringing Chevrolet Accessories to our 2020 program, and I’m pumped about working with Adam’s Polishes, NOCO and Truck Hero.

“All of our No. 88 team partners are right up my alley, and I’m ready for a big season.”