DARLINGTON, S.C. – Darlington Raceway and The Boeing Co., the world’s largest aerospace company, have announced a multifaceted partnership ahead of the Southern 500.
Boeing will be featured on the historic backstretch Darlington Raceway as part of the agreement. The Darlington backstretch will now officially be named the Boeing Backstretch.
“Darlington Raceway is known for its intense competition, so our partnership with Boeing is a perfect pairing of two iconic brands,” said Darlington President Kerry Tharp. “Boeing is a brand recognized around the world, so we are proud to partner on the Boeing Backstretch to highlight one of the historic elements of on-track action at the track Too Tough To Tame.”
“We are proud to support Darlington Raceway and particularly excited to be a part of the track Too Tough To Tame with the Boeing Backstretch,” said Lindsay Leonard, Senior Director of National Strategy and Engagement and Government Operations for The Boeing Company. “The Lady in Black is an iconic symbol in South Carolina, and the Cook Out Southern 500 race has been bringing families together for generations with its historic sporting moments.”