MOORESVILLE, N.C. – Team Penske announced Thursday that BODYARMOR Sports Drink has agreed to a multi-year extension that extends and expands its partnership with the No. 12 team and driver Ryan Blaney through the 2019 NASCAR Cup Series season and beyond.
The 2018 season marked the first race team partnership for BODYARMOR, which has enjoyed a personal relationship with Blaney since 2017.
“BODYARMOR has been a great addition to our team this season and we are excited about the opportunities with the company for the future,” said team owner Roger Penske. “BODYARMOR brings a lot of energy and excitement to the partnership with Team Penske and we look forward to having them back with our team and Ryan (Blaney) for 2019 and beyond.”
Earlier this year, BODYARMOR Sports Drink served as a primary sponsor for Blaney and the No. 12 Ford Fusion in July’s Cup Series race at Daytona Int’l Speedway, in addition to this weekend’s event at Indianapolis Motor Speedway. The company has also been an associate sponsor with the team at four additional Cup Series races this season.
“Ryan Blaney and Team Penske have been tremendous partners this season,” said Michael Fedele, VP Marketing, BODYARMOR. “BODYARMOR Sports Drink is excited to continue this relationship and we look forward to hydrating Blaney and his team in 2019 and beyond.”
BODYARMOR Sports Drink first joined forces with Blaney last year when the brand partnered with the Team Penske driver before the start of the 2017 season.
“It’s great to continue to build on the relationship with BODYARMOR for the future,” said Blaney. “BODYARMOR continues to partner with some great athletes and organizations in many different sports and we look forward to increasing their presence and brand through our team in NASCAR.”