CONCORD, N.C. – Advance Auto Parts has expanded its motorsports footprint by being named the official auto parts retailer of Charlotte Motor Speedway, zMAX Dragway and The Dirt Track at Charlotte.
The company has a multi-year agreement with the speedway that will include Advance Auto Parts in-store speedway branding, digital and social media promotions and on-site ticket sales for select race events.
Advance Auto Parts will market to an audience of millions through billboard signage, Speedway TV advertising and interactive fan zone engagement displays during speedway, dragway and dirt track events.
“Charlotte Motor Speedway is a favorite track of our customers and our team and we couldn’t be more excited than to be the official auto parts provider of the facility,” Advance Auto Parts Marketing and Sponsorships Manager Matt Davis said. “We look forward to an extensive partnership across all CMS properties including the speedway, zMAX Dragway and the Dirt Track.”
Additionally, Advance Auto Parts will serve as the presenting sponsor of the spring and fall 2017 Pennzoil AutoFairs at Charlotte Motor Speedway as well as the presenting sponsor of the May 28 Lynyrd Skynyrd Coca-Cola 600 pre-race concert through its Speed Perks customer rewards program.
“Charlotte Motor Speedway has enjoyed a mutually beneficial relationship with Advance Auto Parts for years,” Charlotte Motor Speedway Executive Vice President Greg Walter said.
“Advance Auto Parts recognizes that millions of race fans from all over the country will help them ‘advance’ their corporate scope while providing an unmatched opportunity for the company’s team members and customers to enjoy world-class entertainment. We’re excited to grow this partnership with such a first-class company.”