WELCOME, N.C. — 3CHI will return to Richard Childress Racing, the team announced Tuesday morning.
In addition to primary sponsorship on the No. 8 Chevrolet Camaro ZL1 driven by Kyle Busch in the NASCAR Cup Series, 3CHI’s multi-faceted partnership with RCR will include a robust marketing activation, strategic content and communication plan, building on a successful partnership that first began three years ago.
“Our relationship with Richard Childress Racing continues to take 3CHI to higher levels,” said Justin Journay, chief executive officer of 3CHI. “On-track, it’s been fun to see the success of the No. 8 team and Kyle Busch, and off-track it’s been incredibly powerful to showcase the best cannabis company in the world and highlight 3CHI’s vast array of cannabinoid products and science-backed formulations.”
3CHI and RCR made history as the first partnership of its kind in sports when they first announced their relationship in 2022.
“Much like RCR, 3CHI has been a pioneer in their industry while focusing on technology and innovation,” said Torrey Galida, president of RCR. “Through their partnership with RCR, 3CHI has been able to highlight their innovative spirit and introduce their products to a new and passionate fan base. We’re proud to continue the relationship in 2024.”