MARTINSVILLE, Va. — Martinsville Speedway will have a new sponsor for the upcoming NASCAR Craftsman Truck Series race this spring. Long John Silver’s will be the official title sponsor for the 200-mile race on April 14, the track announced Monday.
The Long John Silver’s 200 will be the first race of a triple-header weekend at Martinsville during which the historic short track will celebrate NASCAR’s 75th Anniversary season.
“It’s wonderful to have Long John Silver’s help kick off our first NASCAR race weekend in 2023 at Martinsville Speedway with Friday night’s truck race,” said Martinsville Speedway President Clay Campbell. “It’s a brand that brings smiles to faces, people together and creates memories, all of which represent our own values. We’re thrilled to welcome them to our team.”
Long John Silver’s has a longstanding history, celebrating over 50 years of service. The seafood chain first started in Lexington, Kentucky, in 1969 and now spans across the entire country from sea to sea.
In addition to their partnership with Martinsville Speedway, Long John Silver’s will also sponsor the No. 38 Front Row Motorsports Ford of Zane Smith during Friday night’s race.
“We are proud to partner with the Martinsville Speedway, the community, and NASCAR fans everywhere for the Long John Silver’s 200,” said Nate Fowler, Brand President, Long John Silver’s. “Martinsville is a historic track with deep roots and loyal fans. That is a tribute to all our customers, employees, and franchise partners. We are looking forward to the race weekend and giving the Martinsville fans the same great service that we deliver every day to our people.”