LONG POND, Pa. — Weis Markets announced Wednesday that it has become the official grocery store of Pocono Raceway.
The partnership between Weis and the 2.5-mile triangular race track includes two Monster Energy NASCAR Cup Series races, a NASCAR Xfinity Series event, a NASCAR Camping World Truck Series events, a Verizon IndyCar series race and two ARCA Racing Series presented by Menards events.
“Pocono Raceway offers great racing and one of the most family-friendly venues on the East Coast, providing a locally focused customer experience in our core markets of Pennsylvania and New Jersey,” said Ron Bonacci, Weis Markets’ Vice President of Advertising and Marketing. “We also look forward to incorporating our sponsorship into our marketing programs in the coming months to give our customers the chance to see great racing. This will be a great partnership for our customers, racing fans and our company.”
“We are thrilled to have Weis Markets join the Pocono family,” added Pocono Raceway President Ben May. “Their dedication to our community and region is admirable and like Pocono Raceway, they deliver on value and service. The future of this program is very bright and we can’t wait to share what’s next.”