DAYTONA BEACH, Fla. – The International Speedway Corp. has inked a multi-year, multi-facility partnership with Steakhouse Elite.
Steakhouse Elite will feature its premium beef product at ISC facilities beginning with Daytona Speedweeks Presented By AdventHealth. Race fans can enjoy Steakhouse Elite’s premium Kobe-crafted and Angus beef products at Americrown and Levy concessions throughout the NASCAR season. In addition, Americrown will serve Steakhouse Elite products in its catering operations.
“Having the opportunity to showcase our brand to motorsports fans throughout the United States is incredible,” said Ty Freeborn, Founder of Steakhouse Elite. “We appreciate the brand loyal fans of NASCAR and believe this relationship with further strengthen the Steakhouse Elite brand.”
Through the ISC partnership, Steakhouse Elite will enjoy marketing relationships with select ISC facilities including Daytona International Speedway with use of the Daytona 500 mark on packaging nationwide; serve as presenting sponsor of the Family Camping and All You Can Eat ticketing promotion at Michigan Int’l Speedway; receive naming rights of the Front Porch at Richmond Raceway and benefit from additional consumer promotional assets at Homestead-Miami Speedway, ISM Raceway and Talladega Superspeedway.
“We are excited to introduce the premium Steakhouse Elite product to our fans,” said Frank Kelleher, ISC Vice President, Chief Sales Officer. “Our brands share a commitment to creating superior customer experiences and we look forward to growing this relationship.”
Steakhouse Elite, based in the Bronx, N.Y., provides superior quality, innovative beef products that are American-raised, responsibly handled and USDA-certified to the highest standard.