Oscar Mayer will return as a sponsor of Roush Fenway Racing for the next two seasons. (HHP/Harold Hinson Photo)
Oscar Mayer will return as a sponsor of Roush Fenway Racing for the next two seasons. (HHP/Harold Hinson Photo)

Oscar Mayer Inks Extension With Roush Fenway

CONCORD, N.C. – Oscar Mayer will return as the primary partner on the No. 6 Roush Fenway Racing Ford Mustang driven by Ryan Newman for multiple races during the next two Monster Energy NASCAR Cup Series seasons.

Oscar Mayer will make its 2020 debut on the No. 6 entry March 8 at ISM Raceway in Avondale, Ariz.

“After a strong 2019 season, we at Oscar Mayer couldn’t be prouder to continue our season-long sponsorship of driver Ryan Newman and Roush Fenway Racing,” said Matt Riezman, associate director for Oscar Mayer. “Through our sponsorship, we’re able to connect with fans in a whole new way from our paint schemes to pre-race celebrations. We look forward to supporting the sport and No. 6 over the next two seasons and feeding people’s love of meat, both on and off the track.”

To celebrate the two-year extension, Oscar Mayer is giving fans the chance to design a 2020 paint scheme for the No. 6 Oscar Mayer Ford Mustang. Starting Wednesday, fans can head to Oscar Mayer’s social channels to download a car template and design their own paint scheme. The winning design will race at the TicketGuardian 500 in Phoenix on March 8. Interested fans can keep an eye on Oscar Mayer’s social channels for more details on how to submit their designs and when the window for submission will close.

“We’re obviously excited to continue our relationship with such a great brand in Oscar Mayer and the Kraft-Heinz Company,” said Newman. “The Oscar Mayer team and everyone at Roush Fenway has done a great job on collaborating on various innovative ideas throughout this season, and we’re looking forward to more creative excitement both on and off the track in the future.”

Oscar Mayer made its return to Roush Fenway in 2018 at Darlington Raceway and served as the primary sponsor for seven races during Newman’s run to the NASCAR Playoffs this year.