Nature’s Bakery Responds To Stewart-Haas Lawsuit

Nature's Bakery
Danica Patrick's Nature's Bakery car. (HHP/Gregg Ellman Photo)

RENO, Nev. – Nature’s Bakery officials have responded to the recent lawsuit filed by Stewart-Haas Racing that accuses the company of refusing to pay millions of dollars owed as part of a sponsorship agreement.

The company said in a statement that they recently notified Stewart-Haas Racing that it could not continue the partnership due to several commercial and contractual issues during the 2016 season.

They have alleged that Stewart-Haas Racing’s lawsuit is false and have damaged Stewart-Haas Racing’s own business. Nature’s Bakery signed a three-year contract with Stewart-Haas prior to the 2016 season to sponsor Danica Patrick in the majority of the events on the NASCAR Cup Series calendar.

“We were thrown off by SHR’s lawsuit,” Nature’s Bakery CEO Kelly Allin stated.  “SHR and its owners are no stranger to aggressive litigation. Ours is a family business that repeatedly sought to resolve our issues privately. In fact, we were scheduled to meet in Charlotte just days before they sued us.”

Nature’s Bakery officials confirmed the company will be filing a detailed response and counterclaims shortly.

“Contrary to its image, SHR is run by big-business types that took advantage of Nature’s Bakery.  They now are threatening scorched earth litigation against a multi-generational family company,” said Allin.  “We’re obviously not going to let them bully us.  We may be a small brand, but we do not think what they are doing is right.  We look forward to defending ourselves in court.

“We obviously are disappointed in how things turned out, but we wish Danica Patrick and her new Ford team much success on the track this year.  We are always going to be NASCAR fans and support the good works that it represents.”

The departure of Nature’s Bakery left Patrick’s No. 10 without sponsorship or the majority of the season. Aspen Dental recently stepped up to fill a large number of those races.