NAPA Increases Sponsorship Of Elliott & Hendrick

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NAPA has extended and increased its sponsorship of Chase Elliott. (NASCAR Photo)

CONCORD, N.C. – NAPA Auto Parts has extended and increased its sponsorship of Hendrick Motorsports and Chase Elliott in the Monster Energy NASCAR Cup Series.

The new agreement, which runs through 2020, will see NAPA Auto Parts increase the amount of races the company will sponsor Elliott in from 24 to 26. It guarantees NAPA will sponsor Elliott and the No. 9 team in the Daytona 500 each year in addition to associate-level sponsorship in all non-primary events.

“NAPA is proud to expand our partnership with Hendrick Motorsports and Chase Elliott, which serves as a key component of our marketing efforts,” said Gaylord Spencer, senior vice president, marketing, for NAPA Auto Parts. “This relationship began with a storybook season in 2014 and has seen Chase grow into a top contender in the NASCAR Cup Series. The future looks bright, and we are excited to be a part of it for years to come.”

NAPA began its relationship with Elliott as primary sponsor during the 2014 Xfinity Series season, which saw Elliott become the youngest NASCAR national series champion in history while earning rookie of the year and most popular driver honors. NAPA continued to support Elliott through another full Xfinity season (2015), Elliott’s five-race Cup Series debut (2015) and as majority sponsor of his first two years at the Cup level (2016 and 2017).

“The relationship with NAPA has been a major part of my career starting in 2014,” Elliott said. “Their support has been huge for me, and I’m very thankful for what they’ve done for our whole team at Hendrick Motorsports. They’re a committed partner, and it’s been a pleasure meeting the people involved with their business all over the country. I’m proud to represent all of those folks and look forward to having them part of our No. 9 team for many more years.”

Elliott earned 2016 Cup Series rookie of the year honors and is coming off his second playoff appearance in as many full seasons at NASCAR’s top level. In addition to his 2014 Xfinity Series title, the 22-year-old Dawsonville, Ga., native has posted seven wins and 107 top-10 finishes in NASCAR national series competition.

“NAPA made an incredible commitment early on in Chase’s career, and that has only grown over the years,” said Rick Hendrick, owner of Hendrick Motorsports. “They’re passionate about our sport, but the real key is that racing works for their employees, their customers and their overall business. The No. 9 team and all of us at Hendrick Motorsports are dedicated to NAPA’s success, and we look forward to working together and continuing to deliver in every aspect of our program.”