HARRISBURG, N.C. – Chris Buescher’s No. 37 Chevrolet SS will carry the colors of Liberty Tax Service during a one-race primary sponsorship program for the New Hampshire 301 at New Hampshire Motor Speedway on July 16.
“JTG Daugherty Racing has partnered with top-notch companies for decades and carefully nurtured those relationships over the years,” Buescher said. “Now, we welcome Liberty Tax Service to the team. We’re proud to have them on board at New Hampshire and look forward to growing this partnership for years to come.”
Liberty Tax Service is a leading tax preparation franchise with more than 4,000 offices in the United States and Canada. Liberty Tax Service CEO John Hewitt sees value in utilizing NASCAR’s platform to continue growth.
“We are very excited about partnering with JTG Daugherty Racing,” said Hewitt. “The race sponsorship is a perfect opportunity to connect our brand and products to racing fans and our customers who demonstrate passion for this sport.”
JTG Daugherty Racing team owner Tad Geschickter could not agree more.
“NASCAR is the best sport around for creating engagement between a brand and consumers,” JTG Daugherty Racing Team Owner Tad Geschickter said. “We look forward to helping Liberty Tax Service and their franchise owners turn the team sponsorship into a strong and lasting business growth platform.”
In addition to the partnership with JTG Daugherty Racing, Liberty Tax Service has also inked a sponsorship agreement with Kyle Busch Motorsports in the NASCAR Camping World Truck Series.
Liberty Tax Service will sponsor Myatt Snider and the No. 51 Toyota Tundra during three NASCAR Camping World Truck Series events. Snider will drive the No. 51 Liberty Tax Service Tundra at Kentucky Speedway on July 6, Texas Motor Speedway on Nov. 3 and the season finale at Homestead-Miami Speedway on Nov. 17.
“The Liberty Tax Service mission is to…Set the standard, improve each day and have some fun,” Snider said. “Funny, that sounds a whole lot like my own personal mission statement. I challenge myself each day to become a better race car driver, just like Liberty Tax strives year-round to help people in the communities they serve. I’m proud to represent a brand who challenges themselves to improve daily.”