CONCORD, N.C. – Leavine Family Racing has announced that Jeremy Lange has been promoted to the role of president of the organization that fields the No. 95 Toyota Camry in the Monster Energy NASCAR Cup Series.
Lange, who joined the team in 2013 as vice president of marketing and partnerships when the organization was running a limited schedule in the Cup series, most recently served as vice president and general manager of LFR.
Lange has been instrumental in the team’s growth during his tenure with the organization as he oversaw numerous developments over the years. Among other accomplishments, Lange coordinated the team’s transition to a full-time competitor in the Cup Series, including LFR’s acquisition of a charter, and has successfully negotiated and closed transactions with several manufacturers and technical alliances within NASCAR.
Lange is also an active member of various NASCAR and Race Team Alliance committees on behalf of LFR.
“Jeremy has been instrumental in helping our team grow both in size and performance over his many years with LFR,” said LFR founding owner Bob Leavine. “In Jeremy’s new position as President he will utilize his talents and experience to focus on the overall direction and strategy for LFR’s future growth in this exciting time within our sport. It has been very satisfying to watch Jeremy grow into this new role.”
Lange came to Leavine Family Racing with over 15 years of experience in advertising, marketing and sales. He has worked in both an agency setting as well as the brand side of the industry, which provided him a vast background on the sponsorship landscape within the sport.
Lange worked with GMR Marketing and Best Buy from 2007 to 2013 after starting his career working at Grey Advertising. Lange holds an MBA from the W. P. Carey School of Business at Arizona State University and is married with two children.
The promotion is effective immediately as the team gets ready to travel to Richmond Raceway for this weekend’s race.