DAYTONA BEACH, Fla. – International Speedway Corp. has announced that Julie Giese, Managing Director of Business Operations for ISC Design & Development, has been promoted to president of ISM Raceway.
Beginning in November 2018, Giese will assume oversight of promotion and operation of the all-new ISM Raceway. Giese’s first major event, the Can-Am 500, will take place Nov. 9-11.
“We couldn’t be happier to announce Julie Giese as president of ISM Raceway,” said ISC CEO Lesa France Kennedy. “She has spent close to two decades in motorsports, most notably with ISC, that included leadership roles in major redevelopment projects like Daytona Rising and the ISM Raceway Project. Julie’s unparalleled knowledge of the industry, along with her experience and passion, will serve her well in this new role.”
Currently, Giese leads the coordination between ISC’s 13 motorsports entertainment facilities, internal corporate departments and the Design & Development team on the Company’s significant capital investment and redevelopment projects.
Since January 2017, Giese has worked tirelessly alongside the ISM Raceway team on the design and project management of the $178 million ISM Raceway Project Powered by DC Solar.
Joining ISC in 2001, Giese has taken on roles with increasing responsibility, from Director of Public Relations at Watkins Glen Int’l to Vice President of Marketing and Communications at Daytona Int’l Speedway, where she spent 12 years overseeing all aspects of consumer marketing, branding, creative, advertising, digital, public relations and event entertainment for the World Center of Racing.
She also played a leading role in the Daytona Rising project, managing the marketing and branding of the redevelopment as well as the opening of the all-new Speedway.
“I’m beyond thrilled at the opportunity to lead the new ISM Raceway,” said Giese. “I’m excited to be joining a great team as we unveil a new venue that is primed to become a top motorsports and entertainment destination.”