DAYTONA BEACH, Fla. – FOX Sports and NBC Sports will jointly be honored with the NASCAR Marketing Achievement Award at the NASCAR NMPA Myers Brothers Awards on Wednesday.
“We are fortunate to have two world-class television partners dedicated to presenting our sport in new and innovative ways each weekend,” said Steve Phelps, EVP, chief global sales and marketing officer, NASCAR. “Both FOX Sports and NBC Sports are deserving honorees, each delivering dynamic marketing campaigns that introduced our sport to new audiences and brought fans closer to our athletes than ever before.”
FOX Sports and NBC Sports integrated NASCAR into its broader suite of media company assets, putting the sport in front of non-traditional audiences to help grow appeal across key demographics. The networks collaborated to implement a wide-ranging strategy to cross-promote races on both networks during the season.
“It is an honor to accept this award on behalf of the dedicated men and women who bring this sport into the homes of millions of viewers each weekend,” said Robert Gottlieb, EVP, head of marketing, FOX Sports.
“NBC Sports is incredibly proud of our long-standing partnership with NASCAR, and we are thrilled to accept this award,” said Jenny Storms, chief marketing officer, NBC Sports Group. “This prestigious honor is the direct result of an insight-led strategy, combined with the passion and creativity of our team, to continue to connect and engage with fans in new and exciting ways.”
This marks the second time both FOX Sports and NBC Sports have been presented with the Marketing Achievement Award, both jointly won the award in 2002. Other previous winners of the NASCAR Marketing Achievement Award include Comcast; Sunoco; Coca-Cola; Mars, Incorporated; and Toyota.