CONCORD, N.C. – Dumont JETS is returning to Leavine Family Racing as a primary sponsor of the No. 95 Toyota Camry driven by Matt DiBenedetto.
The Wilmington, Del.-based company is a full-service aircraft charter, sales, maintenance, and parts organization. The organization made its first foray into NASCAR during the 2018 season.
Dumont JETS has three primary sponsorship events slated for the 2019 season. The sponsorship, which came about initially because key members of the company were fans of now retired driver Kasey Kahne and NASCAR, sparked from fandom into a successful overall marketing strategy for the company.
“We are looking forward to Matt DiBenedetto piloting the Dumont JETS Camry this upcoming season,” said Amber Martin, director of Corporate Relations for Dumont GROUP. “We at Dumont JETS are very pleased of our partnership with Leavine Family Racing. One might rightly suggest that an aircraft charter company and a NASCAR race team make a strange pair. However, the principles at LFR worked to understand our business, and how the unique B2B environment in NASCAR could deliver value for our organization.”
The upcoming Monster Energy NASCAR Cup Series season brings numerous advances for LFR as the organization transitions to new manufacturing partnerships with Toyota Motor North America and Toyota Racing Development. The team has also added DiBenedetto as driver and Mike Wheeler as crew chief.
“Dumont JETS returning for the 2019 NASCAR season illustrates that businesses do in fact see value in NASCAR” said Jeremy Lange, vice president and general manager of LFR. “We are excited about introducing their jet services to more people within the sport and increasing the return they see from their partnership with LFR. We have some fun activation concepts we are working on with them and are appreciative of the support they are committing to LFR and the sport as a whole.”
Dumont JETS will make their season debut aboard the No. 95 Toyota Camry at Las Vegas Motor Speedway on Sunday, March 3 in the Pennzoil 400. The No. 95 will sport the Dumont JETS paint schemes at Dover Int’l Speedway in October as well as ISM Raceway in November.