CHARLOTTE, N.C. – CARSTAR, a North American network of independently owned collision repair facilities, will support Alex Bowman at Watkins Glen Int’l.
The opportunity to sponsor Bowman’s No. 88 Hendrick Motorsports Chevrolet is thanks to a joint promotion with paint partner Axalta Coating Systems, which sponsors the No. 88 team and Bowman.
The CARSTAR logo will be featured on the roof and television panel. In addition, Bowman will wear a unique helmet in the race featuring a design created through a contest with cystic fibrosis chapters across North America.
“What CARSTAR is doing by building awareness in the need for a cystic fibrosis cure is amazing,” Bowman said. “I’m excited to see the winning design of the ‘Accelerate the Cure’ contest and will be honored to wear that helmet at Watkins Glen. Our team plans to put on a great show for everyone at Axalta, CARSTAR and their guests.”
“We appreciate the co-branding opportunity with one of our most important North American customers, CARSTAR,” said Seth Wilcox, Sales & Distribution Director, North America, for Axalta Coating Systems. “We’ve been partnered with CARSTAR for several years and our partnership has never been stronger. We are thrilled to go build on that relationship here and as we continue to grow together in the future. CARSTAR is one of the fastest growing MSOs in North America and we are fortunate to be their partner. We’d also like to acknowledge Alex for offering up his helmet to be custom designed in a promotion between Axalta, Hendrick Motorsports, CARSTAR and Cystic Fibrosis.”
“This year marks our 30th anniversary and we’re doing something special every month to celebrate this tremendous milestone, ” said Michael Macaluso, president of CARSTAR. “For our August celebration we are thrilled to take the CARSTAR brand to one of North America’s top spectator sports with a young star like Alex Bowman, as he helps us raise awareness for our charity of choice – cystic fibrosis. We can’t wait to see the No. 88 Axalta/CARSTAR Chevrolet on the track and share the CARSTAR story with millions of race fans.”
The Accelerate the Cure contest allows participants to illustrate what a cure for cystic fibrosis would allow them the freedom and ability to do. The contest is open to those with cystic fibrosis, their families and those affected by the disease. To participate, visit the Accelerate the Cure contest page www.acceleratethecurecf.com to download the helmet design template and contest rules. The contest runs June 17 to July 5.
The winning design will be selected by representatives from Axalta, Hendrick Motorsports, CARSTAR, Cystic Fibrosis Canada and the Cystic Fibrosis Foundation. The winner will receive a special VIP race experience at the Watkins Glen race from Aug. 2-4, including travel and accommodations and suite passes for the NASCAR Cup Series race.