CONCORD, N.C. – Stewart-Haas Racing and Busch Beer have revealed what Kevin Harvick’s millennial car will look like when it rolls onto the track for the Monster Energy NASCAR All-Star Race at Charlotte Motor Speedway on May 18.
The car, which is primarily pink, features an array of emojis and new-age slang. The paint scheme came about as the result of a bet by Busch Beer prior to the Monster Energy NASCAR Cup Series season finale last November at Homestead-Miami Speedway.
Busch Beer was so confident that Harvick would win his second Monster Energy NASCAR Cup Series championship on Nov. 18 that the company said if he didn’t, his car would sport a millennial-inspired paint scheme at some point in 2019.
Old guys will rule again at Homestead. In fact, Busch is so confident that Harvick will win that if he doesn’t, we’ll give millennials the v lit paint scheme they always wanted in a race next year. Don’t @ us. pic.twitter.com/uZ63oc8wa2
— Busch Beer (@BuschBeer) November 15, 2018
Harvick didn’t win the Monster Energy NASCAR Cup Series championship that night at Homestead-Miami Speedway, that honor went to Joey Logano. As a result, Busch Beer was forced to honor the Twitter bet.
Busch Beer fans on social media voted for what should go on the car back in March and the scheme was revealed Tuesday on Busch Beer’s Twitter page.
“I think the car and the program are a lot of fun,” Harvick said. “It sucks losing a bet, but I’m willing to live up to my end of the deal. Through the process of the car design, I’ve learned a lot of new words, none of which make sense to me, nor could I ever use in the right context. However, it’s the All-Star race, and we have a great partner in Busch, who always like to have fun and keep things fresh. In the end, I want to win. Whether I’m driving a millennial pink car, a purple car or my normal car, it’s all about winning.”
— Busch Beer (@BuschBeer) May 7, 2019