CONCORD, N.C. – Chip Ganassi Racing has announced a partnership with Badger Sport, a leader in the development and production of high quality, affordable sportswear, to become the team’s Official Apparel Provider for its NASCAR and IndyCar programs.
Under the new partnership, Badger and CGR will create unique social and digital content featuring the team’s NASCAR and IndyCar pit crews throughout the season.
Established in 1971, Badger Sport is a member of Founder Sport Group. Badger Sport manufactures high-quality performance athletic wear for teams and organizations guided by a simple promise –Quality for All.
Badger Sport performance tees and shorts, hoodies and fleece, fashion polos, quarter zips and outerwear deliver no-fade colors, no-stink antimicrobial protection, and no-sweat wicking, guaranteed for life.
Badger Sport is sold through a network of team dealers, decorators and wholesalers throughout the United States.
“As a company, we pride ourselves on being known as an industry leader in quality performance apparel for all – guaranteed,” said Russ Neale, SVP, Founder Sport Group. “We are thrilled to partner with Ganassi as their commitment to quality, teamwork and speed align perfectly with our corporate values, and we know our products are battle-tested to perform under intense conditions like the NASCAR pit.”
“The quality of Badger’s product offering for our team at the race track was at the center of this decision as the apparel’s style, functionality, and most importantly, durability made them an easy choice for us to partner with,” added CGR COO Doug Duchardt. “We’re also happy to showcase our NASCAR and IndyCar pit crew members in both of our social and digital content.”