Mars Extends Deal With Joe Gibbs Racing

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Mars and its candy brand M&M's will continue as primary sponsor of the No. 18 Joe Gibbs Racing Toyota driven by Kyle Busch for years to come after both sides agreed to a contract extension recently. (HHP/Harold Hinson Photo)
Mars and its candy brand M&M's will continue as primary sponsor of the No. 18 Joe Gibbs Racing Toyota driven by Kyle Busch for years to come after both sides agreed to a contract extension recently. (HHP/Harold Hinson Photo)

HACKETTSTOWN, N.J. — Mars, Inc., the parent company of M&M’s and several other candy brands, has extended its partnership with Joe Gibbs Racing in a new multi-year agreement.

The deal extends the winning partnership that has brought the No. 18 M&M’s Toyota to victory lane 14 times since 2008. The centerpiece of the partnership will continue to be the M&M’s brand as the primary paint scheme on JGR’s No. 18 Toyota driven by Kyle Busch.

“Mars and its iconic brands are a big part of the Joe Gibbs Racing family and we’re excited to continue what has become a winning relationship,” added Joe Gibbs, owner of Joe Gibbs Racing. “We are blessed through our relationship with Mars and the privilege to continue our partnership for years to come. Their brands have been a big part of our sport for a long time and we’re honored to carry them on the No. 18. Everyone at JGR is committed to ensuring they experience the type of success on and off the track deserving of such an outstanding company.”

Mars has been associated with NASCAR for several years, including sponsoring drivers Rick Wilson, Ernie Irvan, Derrike Cope, Ken Schrader, Elliott Sadler, David Gilliland and Ricky Rudd.

“Our partnership has worked so well because everyone at Mars welcomed us from the very beginning and it’s grown from there.” said Busch. “This is great news for everyone at Joe Gibbs Racing and our fans, but also shows how dedicated Mars is to our sport. We’ve really enjoyed our trips to victory lane with all of the Mars brands and we are committed to doing our part to continue a winning partnership and friendship.”