LAKE FOREST, Calif. – Kwikset, a leading brand of the Hardware and Home Improvement (HHI) division of Spectrum Brands Holdings, will sponsor Richard Childress Racing and driver Ryan Newman during the 2014 NASCAR Sprint Cup Series event at Kansas Speedway in May.
The brand will also be an associate sponsor of Newman and the No. 31 team for the remainder of the 2014 season.
“Kwikset is continuously investing in ways to connect with current and potential customers, and our ongoing partnership with RCR has been a valuable way to engage with this core audience in their daily lives,” said Greg Gluchowski, president, HHI. “Our partnership with RCR and Ryan Newman gives us the opportunity to showcase our passion for safety and innovation and connect with the massive NASCAR audience this season.”
Kwikset had a similar partnership with RCR in 2013 when they sponsored Jeff Burton at Daytona Int’l Speedway. This is the first year Kwikset will work with Newman, who is one of the sport’s top veterans.
“We view Kwikset as a great partner and we look forward to working with them to help spread their safety and innovation message,” said Richard Childress, president and CEO of RCR. “Kwikset has shown they are strongly committed to NASCAR and we’re thrilled we are teaming up with them again this season.”