DAYTONA BEACH, Fla. – Kingspan Insulated Panels has become the first partner in the We Built Daytona platform for the $400 million Daytona Rising redevelopment project at Daytona Int’l Speedway.
The We Built Daytona platform is designed specifically for partners involved in the construction of Daytona Rising. It provides an opportunity for manufacturers to become a part of the project and showcase their involvement through a marketing presence following completion of the new facility in 2016.
Kingspan’s insulated metal panels will help to create the interior sections of the injectors – five large redesigned entrances spanning the nearly mile-long front stretch.
Metal wall systems by Morin, a Kingspan company will also be used to construct the speedway’s new exterior. About eighty percent of the metal panels to be used will be manufactured at Kingspan North American Headquarters in DeLand, Florida, less than 20 miles from Daytona Int’l Speedway.
Following construction, the three-year marketing agreement will allow Kingspan to feature its building panel products in-use at the new speedway, providing them with a real-time showroom and exposure within the speedway. Additionally, Kingspan will receive brand exposure as well as special recognition as a “We Built Daytona” partner within the facility.
“From day one, we’ve committed to maximizing sustainable building practices as part of Daytona Rising, including utilizing recyclable content where possible and reusing the existing steel structure,” said Daytona Int’l Speedway President Joie Chitwood III. “Kingspan, a great locally-based manufacturer, is an ideal partner for us and we believe the new front stretch will provide a great platform for them to showcase their product portfolio.”