LOUISVILLE, Ky. – KFC will serve as primary sponsor of defending NASCAR Sprint Cup Series Aaron’s 499 champion David Ragan this weekend at Talladega (Ala.) Superspeedway.
“It’s great to have KFC backing the team for the Talladega race,” Ragan said. “We’re excited about again contending for a Talladega win, this time in the KFC Go Cup Ford Fusion. The Go Cup is specifically designed for on-the-go consumers, and guys who race cars for a living definitely fit into that category.”
Besides leading a NASCAR team respected for its growth and accomplishments in its short history, Front Row Motorsports owner Bob Jenkins is also a KFC franchisee, operating restaurants in Kentucky, Massachusetts and New Hampshire.
“We’re thrilled to get behind David, Bob and the entire Front Row Motorsports team at Talladega,” said Kevin Hochman, chief marketing officer for KFC U.S. “As we were discussing great ways to remind America about KFC’s portable Go Cup for today’s fast-moving consumers, we thought, ‘What better way to deliver an on-the-go message than with America’s fastest sport?'”