NOTTINGHAM, Pa. — JTG Daugherty Racing and Herr Foods Inc. announced a new sponsorship agreement, which will make Herr Foods Inc. an associate sponsor of the No. 47 Toyota Camry for the 2013 NASCAR Sprint Cup Series season.
Herr Foods Inc., founded in 1946, is a national brand that specializes in delivering unique flavors of snack foods. From Hot Dog flavored potato chips to Jalapeno Popper cheese curls, Herr’s fans Live Life with Flavor with every bite.
“Herr Foods is excited about the upcoming partnership with JTG Daugherty Racing. The other sponsors and retail synergy that the team has will work well with the positioning of Herr’s products.” said Mark Mathis, vice president of national sales for Herr’s.
Team co-owner Tad Geschickter stated, “Herr’s snack foods are a perfect complement to our other grilling-related sponsors. We want every NASCAR fan to think of Kingsford, Hidden Valley, Bush’s Baked Beans, and Scott Products when they get ready to grill out at home or at the race track. We are confident that Herr’s unique flavors will make them the brand of choice with NASCAR fans as we add them to our sponsor group.”