ST. PAUL, Minn. – Gander Mountain, the nation’s largest retail network of outdoor specialty stores for hunting, fishing, camping, marine and outdoor lifestyle products and services, will sponsor Michael Waltrip Racing’s No. 15 car driven by Clint Bowyer in the Sprint Cup Series NRA 500 on April 13 at Texas Motor Speedway.
Gander Mountain will showcase on Michael Waltrip Racing’s popular No. 15 car the company’s firearms responsibility call to action: “With Rights Comes Responsibility; Secure Your Firearms.” Beginning this Friday, Gander Mountain is encouraging firearms owners to take a responsibility pledge at GanderMountain.com and use the hashtag #responsibilitypledge in social media to raise awareness and encourage accountability on the subject of responsible ownership.
“As a leading outdoors retailer, Gander Mountain is committed to the mandate of responsible firearms ownership, and the importance of guarding against firearms getting into the hands of the underaged, untrained and unauthorized,” said Steve Uline, executive vice president of marketing for Gander Mountain. “We believe that with rights comes responsibility. For existing firearms owners and those considering becoming an owner, personal responsibility is paramount.
“Even in the case of owners who understand the importance of responsibility, everyone should take the opportunity to revisit the security of their firearms.”
Gander Mountain’s partnership with Michael Waltrip Racing and Clint Bowyer provides an ideal stage, televised to a nationwide audience during primetime, to deliver the imperative message that responsible firearms ownership should never be optional, Uline said.
“The race track and racing fans are the perfect environment in which to launch our responsible ownership initiative,” Uline said. “In addition to being one of NASCAR’s superstar drivers, Clint Bowyer also is an avid outdoorsman who is personally committed to responsible firearms ownership.”
“Anyone who knows me knows I love to hunt and be outdoors,” Bowyer said. “I’m partnering with Gander Mountain because we both believe that with rights comes responsibility. Most people think they are responsible firearm owners, but we want to make sure that when firearms are stored they are secured and locked up – meaning with gun safes and trigger locks.”