BROOKLYN, Mich. — Michigan International Speedway announced today a new multi-year extension with FireKeepers Casino to be the title sponsor for the tracks’ NASCAR Cup Series race, expanding on a relationship that began in 2016.
“It’s truly an honor to continue our partnership with an iconic company like FireKeepers Casino,” said Michigan International Speedway President Joe Fowler. “We share the same core values as them: providing great entertainment, making memories with family and friends, and always raising the stakes. We’re excited to partner with them and continue to create excellent events for all our race fans.”
“The partnership between FireKeepers and Michigan International Speedway is valuable in so many ways. Our VIP’s love the special access they receive, while huge crowds from throughout the region travel in and interact with our valuable brand,” stated Frank Tecumseh, Chief Executive Officer at FireKeepers Casino Hotel. “The racing drama and fantastic finishes at M.I.S. have everyone on their feet and that’s the type of wining experience we deliver at FireKeepers.”
Sunday’s FireKeepers Casino 400 will serve as a pivotal race as it’s one of the last chances to win and earn a spot in the NASCAR Playoffs.