ST. SIMONS ISLAND, Ga. — Georgia-based Farm Rich will sponsor David Ragan and the Front Row Motorsports No. 34 during the Federated Auto Parts 400 NASCAR Sprint Cup Series race Sept. 7 at Richmond (Va.) Int’l Raceway.
It will be the second time this season Farm Rich has served as the primary sponsor of Ragan and his No. 34 Ford. In May 2013, the frozen snacks and appetizers brand teamed up with him at Talladega for the Aaron’s 499 race weekend, where Ragan earned his second Sprint Cup victory in an exhilarating 1-2 finish for Front Row Motorsports.
“After David’s incredible race at Talladega, we’re especially excited to partner with him and the No. 34 team again,” said Shannon Gilreath, senior brand manager for Farm Rich. “Not only is he a great driver, but he’s also a great guy who our consumers relate to as part of Farm Rich’s wholesome, family brand.”
Farm Rich has extended the partnership to include The Kroger Co.
Ragan holds three career top-five finishes at Richmond Int’l Raceway, with a best result of third place.
“We’re happy to welcome Farm Rich back to the No. 34 car in Richmond,” said Bob Jenkins, Front Row Motorsports team owner. “NASCAR has, for years, established itself as a leading platform for companies to build their brands with fans who are savvy, brand-loyal consumers. We think this is a great fit for Farm Rich.”