This will mark the seventh time Crown Royal has awarded race naming rights to an adult fan. After receiving thousands of entries during the nomination period, five heroes were chosen as finalists, and adult fans had the opportunity to cast their votes for the person they felt was most deserving of the honor. As the winner of the program, Deeds will participate in a VIP race weekend experience, riding in the pre-race pace car, delivering the trophy bearing his name to the race winner in Victory Lane and participating in the “kissing the bricks” ceremony following the race.
“I’ve been a NASCAR fan for as long as I can remember, so the reality of having my name on a track with such rich history and meaning is beyond words,” Deeds said. “I am so grateful to all of those who took the time to hear my story and vote for me. I can’t wait to attend the race and dedicate that special weekend to all fellow servicemen and women who put their lives on the line every day.”
Deeds, now retired from his service in the Marines, is a husband and father of two boys. His wife, April, nominated him for the program for his unwavering commitment to his country.
“We could not be more honored to announce Gunnery Sgt. Samuel Deeds as the 2013 ‘Your Hero’s Name Here’ winner,” said Abby Wise, brand director for Crown Royal. “His sacrifice and continued acts of heroism serve as an inspiration to all of us at Crown Royal, and we are proud to provide him with the ultimate race experience at the Brickyard next month.”
The official race title, Crown Royal Presents the Samuel Deeds 400 at the Brickyard Powered by BigMachineRecords.com, will be incorporated into race memorabilia as well as the winner’s trophy. Various events and celebrations will take place leading up to and throughout race weekend to honor Deeds, during which Crown Royal would like to remind adult consumers to please drink responsibly.
“It is our privilege to participate in this program with Crown Royal for the second year at IMS,” said Indianapolis Motor Speedway Corporation Chief Operating Officer Doug Boles. “We’ve been introduced to so many deserving American heroes, and we look forward to rolling out the red carpet for Samuel and all other heroes in attendance at this year’s race.”