Chevy, Daytona Team For Unique Experience


DAYTONA BEACH, Fla. – Chevrolet and Daytona Int’l Speedway have announced an exclusive delivery experience at the speedway.

This extra cost option will be available later this year through U.S. Chevrolet dealers on select new vehicle orders. While details are still being finalized, customers who order the option can expect:

– A tour of Daytona Int’l Speedway

– An on-track driving experience

– A keepsake to commemorate the experience

– Authentication that the vehicle was delivered and driven at the Speedway

“Chevrolet is committed to offering our customers the best overall vehicle ownership experience possible – starting with the most technologically advanced and most dynamic vehicles in the brands history,” said Alan Batey, president of General Motors North America and leader of Global Chevrolet. “Beyond the vehicle, we are determined to deliver exceptional service through our dealers and unique experiences that only Chevrolet can offer, like driving your first miles in your new vehicle at the famed Daytona Int’l Speedway.”

The Chevrolet Delivery Center at DIS will be located in the infield adjacent to Gatorade Victory Lane and will have the familiar appearance of a neighborhood Chevrolet dealership. Customers will choose the option to have their vehicle delivered at DIS during the ordering process. Pricing will be available at a later date.

“The Chevrolet Delivery Center is the type of elevated experience that guests visiting Daytona Int’l Speedway come to expect,” Daytona Int’l Speedway President Joie Chitwood III said. “This new offering complements the enhancements already made to the World Center of Racing through the $400 million Daytona Rising redevelopment project. We’re looking forward to witnessing that first delivery later this year.”