TAG Heuer Partners With Nelson Piquet, Jr.

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MOORESVILLE, N.C. – Following his NASCAR Camping World Truck Series victory at Las Vegas Motor Speedway Saturday night, Nelson Piquet, Jr. has signed a partnership with TAG Heuer Avant-Garde Eyewear.

The partnership will see the celebrated Swiss brand emblazoned on Piquet’s No. 30 Chevrolet Silverado and on his helmet strip as the Brazilian guns for victories over the remainder of the 2012 season.

The TAG Heuer brand is synonymous with high-performance and technology, which makes its partnerships in motorsport the perfect fit. TAG Heuer has long-term relationships with key ambassadors in Formula One, NASCAR, Le Mans Sports cars and the World Rally Championship.

“I am delighted that TAG Heuer Avant-Garde Eyewear are taking this journey with me in NASCAR,” said Piquet. “It’s an honor for me to be an ambassador of such a prestigious brand, and I look forward to sharing my successes with them. I am excited to work with TAG Heuer and hope to bring the Eyewear to Victory Lane at Las Vegas Motor Speedway this weekend.”

Piquet became the first Brazilian to win a NASCAR National race when he claimed victory NASCAR Nationwide Series event at Road America in Elkhart Lake, Wis., earlier this year. He has since added two NASCAR Camping World Truck Series victories to his resume.