Primary Partners Return To BKR Truck Team

Brad Keselowski Racing has signed contract extensions with two of its primary sponsorship partners. (NASCAR Photo)
Brad Keselowski Racing has signed contract extensions with two of its primary sponsorship partners. (NASCAR Photo)
Brad Keselowski Racing has signed contract extensions with two of its primary sponsorship partners. (NASCAR Photo)

MOORESVILLE, N.C. – Brad Keselowski Racing has signed primary partners Cooper Standard and Cequent Performance Products to contract extensions.

“Cooper Standard has been with us from the very beginning and have become such an integral part of the BKR family,” said team owner and 2012 NASCAR Sprint Cup Series champion Brad Keselowski. “Our team owes them a tremendous amount of gratitude for all of their continued support. Cooper Standard has been instrumental in helping us reach victory lane on multiple occasions, and I have no doubt this partnership with help our team take the checkered flag many more times to come.”

Next season will mark Cooper Standard’s fourth consecutive season with BKR and second campaign as a full-season partner. Cooper Standard, a leading global supplier of systems and components for the automotive industry, enhanced its 2011 and 2012 involvement with the team and currently serves as the primary partner on the No. 29 Ford F-150 with rising NASCAR star and Penske Racing driver Ryan Blaney behind the wheel.

The Novi, Michigan-based company will continue its relationship with BKR as primary sponsor for all the 2014 NASCAR Camping World Truck Series races on the No. 29, and Blaney will return to the team to compete for the 2014 drivers’ championship.

“We are excited to continue our successful partnership with Brad Keselowski and the BKR team,” said Keith Stephenson, Chief Operating Officer of Cooper Standard. “The BKR program and Truck Series fit nicely into our business and have ultimately proven to be a rallying point for our company through both employee engagement and aiding with on-going customer relations. We are proud of our partnership with Brad and BKR, and we certainly look forward to continuing to be a part of the team’s ongoing success.”

Cequent, a leading designer, manufacturer, and marketer of a broad range of towing and trailer accessory products, has partnered with BKR since 2012 and is currently in the middle of an existing agreement with the race-winning team that runs through the 2014 season. The new agreement takes effect in 2015 and will continue through 2017, during which time Cequent brands such as Draw-Tite and Reese will be featured as the primary sponsor on the No. 19 BKR Ford F-150 for at least 10 races each season.

Cequent will also continue to receive associate sponsor branding on the No. 19 entry for the balance of the races and be featured on the No. 29 BKR Cooper Standard Ford F-150 as an associate sponsor for every Truck Series race each season.

“I’m absolutely thrilled to continue our relationship with Cequent Performance Products,” said Keselowski. “Their unwavering commitment to BKR for the foreseeable future will help our racing program immensely. Knowing we have Cequent’s full support is a key component toward BKR’s ultimate goal of winning the NASCAR Camping World Truck Series championship. Cequent partnering with BKR for what will be six years speaks to the strength of our relationship and how we as a team are able to deliver results for Cequent on the race track from an exposure and engagement perspective as well as help the company grow its business with key customers.”