Michigan Truck Race Gets New Sponsor

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Cole Custer (00) battles Johnny Sauter during NASCAR Camping World Truck Series action at Michigan Int'l Speedway. (HHP/Rusty Jarrett Photo)

BROOKLYN, Mich. — Michigan Int’l Speedway continues to partner with Michigan companies. The track announced the official name for the truck race on Aug. 12 will be called the NASCAR Camping World Truck Series LTi Printing 200.

Last year, LTi was proud to sponsor Jordan Anderson during the NASCAR Camping World Truck Series race at Michigan International Speedway. The company saw immediate rewards by being involved in the sport and the platform that the track offered by being able to market to multiple businesses and industries in one location.

“We are fortunate to partner with another Michigan business to continue to drive the economic impact of the region,” track president Rick Brenner said. “We strive to create business-to-business opportunities for all our partners and it is great to work with a company who shares that vision. The August NASCAR Camping World Truck Series LTi Printing 200 race is an exciting opportunity for fans to enjoy the nonstop action and the excitement all week long at MIS.”

When the Sturgis, Michigan family-owned business wanted to increase its involvement in NASCAR, it knew MIS was the perfect fit. LTi Printing quickly jumped at the opportunity to sponsor the truck race at the track located only an hour from its facility.

“We are very excited to sponsor the NASCAR Camping World Truck Series race at Michigan Int’l Speedway in August,” LTi Printing President Mike Frost said. “Last year, we were able to sponsor Jordan Anderson and through that partnership we immediately saw the benefits of working with the speedway and NASCAR. Because it was such an incredible and rewarding experience, our goal quickly became to increase our involvement with MIS and NASCAR.”