FOX Sports 1 Backing Joey Coulter

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MOORESVILLE, N.C. – Joey Coulter will debut a new partner at Pocono Raceway during Saturday’s NASCAR Camping World Truck Series race.

FOX Sports 1, America’s new sports network launching Aug. 17, will serve as the new home of the NCWTS. Pocono will mark the first of two consecutive appearances onboard Coulter’s No. 18 Toyota Tundra for the network and will incorporate a unique concept to count down the days until its official launch the weekend of the Truck Series race at Michigan Int’l Speedway in Brooklyn.

“Having FOX Sports 1 on the truck for Pocono is huge. This new network means big things in terms of viewership and audience and the future of the Truck Series,” said Coulter, who is the defending race winner at Pocono. “For them to further promote the network on my Toyota Tundra is pretty cool and it shows how excited they are about NASCAR and our series. To be the driver with the responsibility of getting people ready for the change is going to be a lot of fun and it’s an honor.”