ROSSBURG, Ohio — Eldora Speedway officials and Marcus Lemonis, chairman and CEO of Camping World and star of CNBC Prime’s “The Profit”, announced that 1-800 CarCash will serve as title sponsor of the inaugural NASCAR Camping World Truck Series race July 24 at the half-mile dirt track.
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The CarCash Mudsummer Classic presented by CNBC Prime’s “The Profit” will run under the lights on Wednesday, July 24, marking the return to a dirt track for a national NASCAR series for the first time in 42 years. The last dirt race was Sept. 30, 1970 at the North Carolina State Fairgrounds in Raleigh, N.C., where Richard Petty took the 117th of his record 200 career NASCAR Sprint Cup Series wins. Like Eldora, it was on a Wednesday night and contested on a half-mile oval.
The partnership between CarCash and Eldora represents a unique combination of firsts. The CarCash Mudsummer Classic presented by CNBC Prime’s “The Profit” is the first NASCAR Camping World Truck Series race held on a dirt track. CarCash – The Fastest Way To Sell Your Car Since 1977 – is the first business being showcased in a groundbreaking new television reality series “The Profit”, which debuts July 30 at 10 p.m. EDT/PDT on CNBC.