WELCOME, N.C. — zone premium nicotine pouches will sponsor Kyle Busch and Richard Childress in the NASCAR Cup Series.
zone will serve as the anchor partner for the two-time NASCAR champion.
“Partnering with Richard Childress Racing, Kyle Busch and the No. 8 team is a natural fit for zone, whose demographic of adult nicotine consumers overlaps with NASCAR’s core audience,” said Rishi Dhingra, executive vice president of marketing for ITG Brands, the parent company of zone. “Kyle Busch and Richard Childress are true champions in every sense of the word, and we know they will do a great job representing zone.”
The partnership will kick off with Speedweeks at Daytona Int’ Speedway in February. Busch will drive the No. 8 zone Chevrolet for all Speedweeks activities, including the Bluegreen Vacations Duels at Daytona on Thursday, Feb. 15 and the Daytona 500 on Sunday, February 18. Busch will drive the No. 8 zone Chevrolet in multiple races throughout the 2024 season.
The partnership will be enhanced with robust at-track hosting, marketing activation, strategic content, and marketing and communications plans.
“We are proud to forge a partnership in another new product category for NASCAR and are looking forward to helping zone build brand awareness and introduce adult nicotine consumers to their premium nicotine pouches,” said Torrey Galida, president of Richard Childress Racing.