WELCOME, N.C. — Bass Pro Shops will continue its partnership with Richard Childress Racing and driver Austin Dillon into the 2011 NASCAR Camping World Truck Series season.
Dillon, who is Childress’s grandson, is fifth in the NASCAR Camping World Truck Series standings in his rookie season on the strength of two victories and a rookie-record six poles.
“It is an honor for us to continue our relationship with Richard Childress Racing and Austin Dillon,” said Bass Pro Shops founder Johnny Morris. “Austin is an extremely talented driver and has done a great job as a spokesperson for our company and been a real friend to all of us at Bass Pro Shops.
“Our relationship goes beyond the race track and has also led to many great times in the woods and on the water with Austin and Richard,” Morris said. “It is our hope that this partnership brings awareness to all the conservation groups our company is involved with as well as all the conservation work Richard has done.”
The RCR/Bass Pro Shops partnership continues a relationship, which began in 1998 when Bass Pro Shops joined RCR as an associate sponsor of the No. 3 Chevrolet and driver Dale Earnhardt.
“We have had a great relationship with Johnny Morris and Bass Pro Shops going back to when Bass Pro Shops sponsored Dale Earnhardt in The Winston in 1998,” said Richard Childress, president and CEO of Richard Childress Racing. “Out of that, we’ve built a great working relationship and, more importantly, a great friendship both at the track and in the great outdoors.”