INDIANAPOLIS — Rev Racing is looking to improve its performance next season and a key step in that direction was announced Thursday during the opening day of the PRI Trade Show.
Rev Racing has inked a multi-year engineering and marketing partnership with Chevrolet that will see the team receive additional support from the auto manufacturer.
While Rev Racing has utilized Chevrolet race cars for some time, this agreement makes the team a formal partner with the American marquee.
“We are proud to partner with Rev Racing to support the NASCAR Drive for Diversity Program in the development of diverse drivers and team members,” said Chevrolet U.S. Vice President, Performance & Motorsports Jim Campbell. “This agreement will enable Rev Racing to leverage Chevrolet’s competition engineering resources, including the new General Motors Charlotte Technical Center.”
Rev Racing is co-owned by Max Siegel and Jennifer Satterfield-Siegel. The race team serves as the competition arm of NASCAR’s Drive for Diversity program, which has helped further careers of drivers such as reigning NASCAR Cup Series champion Kyle Larson, NASCAR Cup Series race winner Bubba Wallace and 2016 NASCAR Xfinity Series champion Daniel Suarez.
“You have to make the combination of having great technical support and good people,” said Siegel. “We have great people but the engineering support and having them there to kind of help us with driver development is going to be amazing. I think we’ll see a real significant uptick in our performance and on a consistency basis and just staying ahead of the curve.
In addition to the engineering and marketing side of the agreement, Chevrolet will also aide in the development of Rev Racing drivers Rajah Caruth and Nick Sanchez.
Both drivers are scheduled to contest the full ARCA Menards Series schedule next season for Rev Racing. Caruth is also slated to compete in select NASCAR Xfinity Series races for Alpha Prime Racing, while Sanchez will make select NASCAR Xfinity Series starts for BJ McLeod Motorsports.
“I think being a professional race car driver is a unique position in the world of professional athletics,” said Siegel. “Not only are you expected to perform on the track, but be a brand ambassador. There’s so much about building your brand, your career and representing all the corporate sponsors that support you. I think it’ll be great for their professional development.
“They’re both tremendously accomplished when it comes to social media and all those kind of things, but to get some formal training and really set a high bar on pursuing excellence, I think it’ll be great for their professional development.”