STATESVILLE, N.C. – Swan Racing has announced that it has partnered with SMS Audio for an exclusive two-year agreement to be an associate sponsor on the team’s No. 26 and No. 30 Toyota Camrys in the NASCAR Sprint Cup Series.
SMS Audio is an American consumer electronics manufacturer of headphones and audio products, founded by entertainer and entrepreneur Curtis “50 Cent” Jackson.
“Swan Racing is very proud to partner with a growing worldwide brand like SMS Audio and to include an entrepreneur like 50 Cent as part of our team,” said team owner Brandon Davis. “The SMS Audio brand will be part of both our cars and I think our fans are going to love the product.”
50 Cent serves as CEO of SMS Audio, which he founded in 2011. Created with the direct input from 50 Cent, SMS Audio has brought world-class audio products to consumers, delivering studio-mastered sound and unmatched durability and style.
“Swan Racing and its up-and-coming drivers are the perfect match for SMS Audio,” said Jackson. “They are as passionate for the sport of racing as we are for our audio products, and we’re confident that the music-loving NASCAR fan base is going to enjoy our headphones – whether at track or at home.”
The partnership will include SMS Audio branding on both the No. 26 and No. 30 car, branding on the driver’s uniforms and Swan-branded SMS Audio headphones featuring drivers Cole Whitt and Parker Kligerman. In addition, 50 Cent will be making appearances at races throughout the season, supporting the drivers and the partnership.
“I am pumped up for this partnership to say the least, as I am a huge hip-hop fan, I am a huge 50 fan and I rely on headphones to get me in the right pre-race mindset,” said Parker Kligerman driver of the No. 30 Toyota Camry. “I have my headphones on anytime I am about to get on track. It’s a way for me to focus and get pumped up.”
“Our partnership with SMS Audio shows how Swan Racing is gaining more and more attention from top brands,” said Cole Whitt driver of the No. 26 Toyota Camry. “I use headphones every day when I’m doing my workouts and video gaming, so I am definitely excited about my SMS Audio headphones and promoting them to our fans.”