DAYTONA BEACH, Fla. – Monster Energy will play a major role in Bike Week in Daytona Beach through March 4-12. The company will be part of the events that make up 81st Annual Bike Week At Daytona Presented By Monster Energy.
“Monster Energy is very excited to be part of this year’s Bike Week with Daytona Int’ Speedway,” said Dave Gowland, VP – Motorsports for Monster Energy. “Two major components to Monster Energy are racing and lifestyle, which is a part of the DNA of Monster. It is only fitting for Monster to spend and invest in, if not the largest, the Best Bike week this country has to offer. We’re ready for Bike Week At DAYTONA Presented By Monster Energy.”
Monster is bringing the action with a week full of excitement. Plans are to have a host of Monster Athletes on hand and host autograph sessions including Off-Road and Dakar Champion Casey Currie with his Drift Jeep and Keith Sayers (FMX) as well as the Harley Unknown Industries stunt riders. Also, scheduled to be on hand are FMX stars’ Jeremy “Twitch” Stenberg, Axell Hodges, Blake “Bilko” Williams, Taka Higashino and Vicki Golden. Timing for these sessions will be announced.
In addition, there will be numerous Monster entertainment demonstrations — one will feature daily QuarterPipe High Air demos featuring the biggest names of the X Games, along with two free concerts — Face To Face on March 9 and Steel Panther on March 11. Both concerts, which will be held in Lot 4 outside the Turn 4 tunnel entrance, are sponsored by Monster Energy.
The tradition-rich 81st Annual Bike Week At Daytona Presented By Monster Energy will feature Daytona Supercross and the Daytona 200.
The 52nd running of Daytona Supercross — the most demanding course of the Monster Energy AMA Supercross Championship season – and the only AMA Supercross event in the state of Florida this year, is set for March 5. The 80th running of the Daytona 200, hosted by MotoAmerica, home of AMA Superbike and North America’s premier motorcycle road racing series, will take place March 12.