Robbins To Direct Sturgis Museum

Myrick Robbins
Myrick Robbins
Myrick Robbins

STURGIS, S.D. — Time to Honor the Ride. Build the Legacy.

The mission for the Sturgis Motorcycle Museum remains unchanged, however the means to achieve its lofty goals have gotten a boost as die-hard motorcyclist Myrick Robbins has been named executive director, effective immediately.

In addition to taking the Museum to the next level, Robbins will oversee the Sturgis Motorcycle Museum Hall of Fame’s 15th anniversary in June and preside over the induction of the Class of 2016 in August during the annual Rally.

“The Sturgis Museum belongs to everyone, but they have left me with the keys to take it for a joy ride,” says Robbins.”How great is that? For a lifelong rider who wants to live in a world filled with loud pipes, endless curvy roads and great conversations at the next fuel stop, this really is the opportunity of a lifetime.”

His infatuation with motorcycles started with a Honda CB450 Nighthawk. The Nighthawk helped him make it through high school and college with above average grades and a far beyond average social life. After graduating from Utah State University in Technology Education, Myrick bought his first Harley-Davidson as well as a Honda XR250 to make sure all his street and dirt needs would be met.