Yamaha To Sponsor AMA EnduroCross

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IRVINE, Calif. – The GEICO AMA EnduroCross Championship, fueled by Monster Energy and presented by Lucas Oil, has a new sponsor.

Yamaha Motor Corp. U.S., a major motorcycle manufacturer, will help sponsor the EnduroCross Championship.

“Racing in all its environments brings excitement and memories to fans around the world that is vital to the heritage of Yamaha, and we are excited to now officially be a partner with AMA EnduroCross for 2014,” said Bob Starr, the general manager of motorsports communications for Yamaha.

“EnduroCross has seen rapid growth and an increase in popularity with all motorcyclists. Thanks to its talented riders and challenging courses, it continues to be a unique and fun event for racers and fans alike. We’re excited to showcase the Yamaha product line to the EnduroCross fans in 2014 and (we) look forward to a lasting partnership for the future.”

Yamaha joins EnduroCross just as the series announces another growth surge—increasing its race count to nine cities, including two new venues.

“Having Yamaha come on board this year is a testament to the talent and skill the EnduroCross racers have as well as the passion the EnduroCross fan base brings to each event. Both impress each and every race weekend and, thanks to Yamaha’s support, more motorcycling fans across the country will get to see the EnduroCross show in person,” said Lance Bryson, EnduroCross’ director of sales and marketing.

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