Yamaha Motor Co., has announced one its most significant partnership announcements in recent years of the MotoGP World Championship.
The agreement sees TELEFONICA DE ESPAÑA, S.A joining Yamaha with its renowned Movistar brand as title sponsor of the Yamaha Factory Racing Team for an extensive five-year contract.
The joining of these two iconic names from the premier class of motorcycle racing creates a new name for the team. Starting from the first race of the 2014 season, the team will be known as the “Movistar Yamaha MotoGP” Team and riders Jorge Lorenzo and Valentino Rossi will embark on their title challenge under the floodlights of Qatar March 23..
The Movistar brand will feature prominently on all team assets (YZR-M1, riders’ leathers, team uniform, pit-garage, trucks, hospitality) for the next five years.
“This is a big day for the sport. We are delighted to be able to welcome the Movistar brand back into the world of MotoGP in such spectacular fashion,” said Yamaha Motor Racing Managing Director Lin Jarvis. “Dedicated fans of motorcycle racing will know that Movistar has a strong history in the sport, and in the past they supported many talented young riders who later evolved to be the top stars in the MotoGP class. We are therefore honored that they chose Yamaha as their partner to re-enter motorcycle racing.
“The 5-year partnership provides an incredibly stable platform for both parties to fully exploit the relationship and make plans not just in the short-term but also strategically over a longer period. Their long-term commitment is also a strong sign of confidence in the sport and provides reassurance to the other sponsors and partners involved with our team.”