Lance Bryson Joins MotoAmerica Sponsorship Team

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Bryson
Lance Bryson.

COSTA MESA, Calif. – MotoAmerica has announced that it has hired motorcycle industry veteran Lance Bryson as Senior Sponsorship Manager, effective immediately.

Bryson comes to MotoAmerica with a career in the motorcycle industry that dates back to 1982, including his most recent responsibility as the Director of Special Events for the Bonnier Corp., where he managed all aspects of the AMA EnduroCross Series.

Bryson was not only involved in all levels of the EnduroCross Series operations, but he also directed local and national sponsorship and sponsorship fulfillment.

“We are thrilled to be able to bring Lance to our team,” said MotoAmerica President Wayne Rainey. “A lot of us here have known Lance for a long time. We know he’s very respected within our industry and he will be a nice addition to the MotoAmerica team. This is just one more piece of the puzzle that will push us forward to the next level and we’re excited about it.”

“I’m pumped to get the opportunity to help MotoAmerica reach the next level with their sponsorship strategy,” said Bryson. “As someone who was involved in so many levels in the EnduroCross Series, I’ve always paid attention to MotoAmerica and have watched them grow. When I saw that they were part of two networks for the coming season, I knew they were going big time. I think it’s a great time for us to be getting together and I’m excited to get started.”