EBC Brakes Backing MotoAmerica Superbike Class

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COSTA MESA, Calif. – MotoAmerica has announced EBC Brakes will be the title sponsor of the MotoAmerica Superbike class for the upcoming season.

The premier class in the series will now be known as the MotoAmerica EBC Brakes Superbike class.

The title sponsorship of the EBC Brakes Superbike class is the British-based high-performance aftermarket disc brake company’s first foray into sponsorship with MotoAmerica and the company, based in the U.S. in Las Vegas, is looking forward to the partnership.

“We’re excited about our new partnership with MotoAmerica and especially with our company being the title sponsor of their top-level class – Superbikes,” said EBC Brakes USA CEO James Hallett. “We’ve been watching the MotoAmerica Series grow and now is the perfect time for EBC to get involved. We’re a racing company and there’s no better place to show off our products than at the racetrack.”

“It’s great that EBC Brakes is coming on board – especially as the title sponsor of the Superbike class,” said MotoAmerica President Wayne Rainey. “Next to the rider, the most important part of any motorcycle is the brakes. EBC has been around racing for a long time and they understand the importance of producing a quality product for racing. We’re excited to have them as a title sponsor and we’re certain that it will be a productive partnership for both of us.”