“Well, that was the easy part actually. I headed to the mountains of Colorado and called the best promoters in my past sport… M1. Cameron Gray and I-San Hung have been doing this style of promotion for 17 years in motorsports, bringing the fans and riders to the best venues each year with great races, rider/fan interaction and family activities to enjoy all weekend long. As a rider and personal friend I was always blown away by their knack for finding sponsors and bringing different activities to provide the fans with a new weekend experience each year, and we plan to do the same thing with Ben Bostrom Events.”
M1 is best known as the creator and promoter of the Honda Superbike Classic at Mazda Raceway Laguna Seca, which ran from 1995 to 2004. For 10 years, the Honda Superbike Classic was one of the most successful motorcycle events in the United States, drawing close to 100,000 fans over each three-day schedule. It was the first event in the world to combine World Superbike and AMA Pro SuperBike on the same weekend.
Other notable M1 events have included the creation of the now-popular doubleheader weekend for GEICO Motorcycle AMA Pro Road Racing’s premier AMA Pro SuperBike class with the Big Kahuna Nationals (1998-2000, 2005-2009, 2012), The Reno Supermoto Classic (2004, The Red Bull Supermoto A-Go-Go (2005) and the popular Suzuki CycleFest (2003-2006) in Copper Mountain, Colorado and Mile High Stadium in Denver, Colorado.
“The motorcycle racing and cycling industries have so many crossovers and synergies, this concept was just a natural fit for M1 in so many ways,” said Cameron Gray, CEO of M1. “Ben and I started out in the AMA Superbike paddock together in 1995, I was just beginning my career as a promoter and Ben was just beginning to build his legacy on the Harley-Davidson 883. When he approached me to discuss his vision for Ben Bostrom Events, I was excited by the concept and ready to get to work. Ben is like family, and to be a business partner with him was a natural fit.”