MORGANTOWN, W.Va. – MX Sports Pro Racing has announced that Lucas Oil Products, Inc., will embark on its 13th season as title sponsor of the Lucas Oil Pro Motocross Championship, sanctioned by AMA Pro Racing.
Additionally, the American-based manufacturer and distributor of high-performance automotive oils and additives will serve as the official oil and lubricant of the world’s most prestigious off-road motorcycle racing series, which will begin the season on Saturday, May 29, from Fox Raceway in Pala, Calif.
With a long and storied history supporting the American racing industry through vehicle sponsorships and event promotions at all levels of motorsport, Lucas Oil has become one of the most recognizable brands within the greater powersports industry through its commitment to Pro Motocross. In partnership with MX Sports Pro Racing, Lucas Oil helped usher in a new era of American Motocross beginning with the 2009 season and has remained the championship’s most ardent supporter ever since.
One of Lucas Oil’s most significant contributions to the championship during its tenure has been the elevation of Pro Motocross’ broadcast presence. Thanks to its dedicated production team, Lucas Oil Production Studios has continued to enhance the viewership experience of American motocross, which has put the Lucas Oil Pro Motocross Championship at the forefront of motorsports telecasts around the world.
Moreover, thanks to Lucas Oil’s 24/7 motorsports network, MAVTV, and the series’ partnership with NBC Sports, Pro Motocross has become more accessible to its domestic audience than ever before, with an extensive schedule of live network broadcasts complemented by live, commercial-free online streaming.
“The growth and prominence the sport of American motocross has enjoyed over the past decade can be directly attributed to the unwavering commitment from Lucas Oil,” said MX Sports Managing Director, Roy Janson. “Their influence on the prominence of this championship, particularly as it pertains to the vital broadcast component of hosting a world-class championship, cannot be understated. The legacy Lucas Oil has built through its support of motorsports of all kinds is unparalleled and Pro Motocross is privileged to be a part of it. We are fortunate to have such a dedicated partner who is equally as passionate about amplifying the sport, its athletes, and its loyal fanbase.”