GENERAL TIRE ADDS NASCAR SERIES
General Tire signed a multi-year agreement to expand its racing footprint by replacing Goodyear as the exclusive tire supplier of the NASCAR K&N Pro Series, NASCAR Pinty’s Series and NASCAR PEAK Mexico Series.
In a separate six-year deal, General Tire also assumed a similar role with the NASCAR Whelen Euro Series.
“Our team works hard to provide competitive, action-packed racing each week for the fans and we’re thrilled to be expanding that across several more series,” said Travis Roffler, director of marketing for General Tire. “We look forward to working with the NASCAR industry to grow not only recognition of the General Tire name, but the various series as well.”
The tires are manufactured in Lakeville, Ind., where they began building stock car tires for the ARCA Menards Series under the Hoosier brand in 1995.