SEMA New Product Winners


DIAMOND BAR, Calif. — SEMA, the Specialty Equipment Market Ass’n, announced the winners of the New Products Showcase Awards held at the 2012 SEMA Show.

The event recognizes the most cutting-edge automotive products either on the market or about to hit the market. This year, more than 2,000 new products were submitted for consideration.

Criteria that ranked high on the judges’ selection for the New Product Showcase Awards included superiority of innovation, technical achievement, quality and workmanship, consumer appeal and marketability.

The 2012 New Product Award Winners are:

Collision Repair & Refinish Product — Matrix Wand 3-D Blueprinting System, Matrix Wand 3-D Blueprinting and Discovery System

Engineered New Product — Mastershift, Magnum Paddle and Sequential Type Shifter

Exterior Accessory Product — Husky Liners, Husky® 5th Wheel Tailgate w/ Backup Camera Mount Interior Accessory Product

Edge Products/Superchips, TrailDash

Merchandising Display — Extang/Truxedo/UnderCover, UnderCover Flex

Mobile Electronics Product — INTRAPHEX, Smartphone Integration Device (S.I.D.)

Off-Road/4-Wheel Drive Product — BedRug Inc., BedRug and BedTred for Jeep®

Packaging Display — Edge Products/Superchips, TrailDash

Performance-Racing Product — ATI Performance Products, ATI Cast Aluminum T-400 SuperCase

Performance-Street Product — COMP Performance Group, COMP Cams 4-Pattern Camshafts

Powersports Product — K&N Engineering Inc., K&N Street Metal Intake System

Street Rod/Custom Car Product — MSD Performance, MSD Atomic LSTM, EFI for LS Engines

Tire and Related Product — Pirelli Tire North America, Pirelli Cinturato P7 All-Season

Tools & Equipment Product — Miller Electric Manufacturing Co., MultimaticTM 200 TIG/MIG/Stick Welder

Van/Pickup/Sport-Utility Product — CURT Manufacturing LLC, Easy Mount Electrical Brackets

Wheel and Related Product — Hotchkis Sport Suspension, Hotchkis Performance Wheels Model – H Sport



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